The experience:
In order to have a successful, rather a relevant association network we had to include an important factor which is research. Before starting our research we pointed out the important features we want out participants to have. It’s very important to illustrate both the Demographics and Psychographics of our survey contributors. We found 10 members included in the age range of 18-21, in which 5 of them were males and the other 5 were females. After covering the demographics part, the psychographics aspect started to show after we asked the fallowing: “What is the 1 word that comes to your mind when I say Apple.” Of course, we meant apple, the brand produced by MAC. At the beginning the target audience didn’t understand what do we mean by apple weather we are talking about the fruit or we are talking about the brand. The reactions were amazing and somehow expected. Moreover, we benefited from the book, Global Marketing and Advertising, through understating how to conduct a successful association network after gathering all the elements. Finally, using both the programmes Adobe Photoshop and Adobe Illustrator our Association Network was created.
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