Our Hofstede's Dimension'S in the UAE ^.^

The UAE has witnessed a lot of changes during it's growth. Here we are going to discuss Hofstede's basic dimensions of culture from the UAE's aspect.

1.power distance: The extent to which the less powerful members within a society accept - even expect- that power is unevenly distributed.
UAE is a large power distance country. It is less concerned with equality. respecting authorities is very important. A woman should also respect her husband.lower ranks should respect higher ranks.

It is very important to consider this point in advertising. Respect for the elder and authority should not be overlooked.

2.Individualism-Collectivism: Individuals are identified by group allegiance and role.Groups are established, strong, and cohesive – You don’t just choose which group to join

UAE is a collectivist country where harmony within the group and among members is very important. It is "We-oriented". It is very important to consider this point that the group and dependence of members on one another is very important.

3.Masculinity-Femininity: Masculinity is associated with assertiveness and femininity is associated with modesty and nurturing.
UAE is a highly masculine culture. standing out in a crowd and higher social status is very important.

4.Uncertainty Avoidance: The extent to which people feel threatened by uncertainty and ambiguity and try to avoid these situations.
UAE has a high level of uncertainty avoidance and people are somehow skeptical of unpredictable situations.

5.Long-Term vs Short-Term orientation:reflects the importance of time.
Being on time and considering time very important is not a part of this culture. It is contrary to United States and Europe. People have a short-term orientation of time here.